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Your Brain Is Constantly Searching for Problems to Fix - Tonic

Instead of carefully deciding how threatening a face is compared to all other faces, the brain can just store how threatening it is compared to other faces it has seen recently, or compare it to some average of recently seen faces, or the most and least threatening faces it has seen. This kind of comparison could lead directly to the pattern my research group saw in our experiments, because when threatening faces are rare, new faces would be judged relative to mostly harmless faces. In a sea of mild faces, even slightly threatening faces might seem scary. It turns out that for your brain, relative comparisons often use less energy than absolute measurements.

#self-image #analytics #perception #categories #mission-creep - tonic.vice.com

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