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Connections to a Cause: The Millennial Way of Charity - The New York Times

Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations.

More Trump charity BS

In recent years, Trump’s follow-through on his promises has been seemingly nonexistent. The Post contacted 167 charities searching for evidence of personal gifts from Trump in the period between 2008 and this May. The Post sought out charities that had some link to Trump, either because he had given them his foundation’s money, appeared at their charity galas or praised them publicly. The search turned up just one donation in that period — a 2009 gift of between $5,000 and $9,999 to the Police Athletic League of New York City.

This App Pays Your Favorite Charities For Every Mile You Run Or Bike | Co.Exist | ideas + impact

Gurkoff claims the platform offers advantages over other types of cause marketing. "In most cause marketing arrangements, the company gives a bit to charity and spends 7 to 10 times [more effort] promoting it. The promotion is what drives the return on investment, not the charity," he says. "We are trying to reverse that ratio and generate the marketing R.O.I. that companies want from ordinary advertising. This enables them to repurpose their digital media budgets—money that never ever would have gone to charity—for social good." Charity Miles itself takes 50% cut of the money raised, with some of that going to a fund to cover the possibility that people will earn more for charities than is available from sponsors. "We cap our overall liability at 50% of our revenue, which works out because we generally have a 50% margin on our engagements," Gurkoff explains.

A portrait of Trump the donor: Free rounds of golf, but no personal cash

Since the first day of his presidential campaign, Donald Trump has said that he gave more than $102 million to charity in the past five years. To back up that claim, Trump’s campaign compiled a list of his contributions — 4,844 of them, filling 93 pages. But, in that massive list, one thing was missing. Not a single one of those donations was actually a personal gift of Trump’s own money. Instead, according to a Washington Post analysis, many of the gifts that Trump cited to prove his generosity were free rounds of golf, given away by his courses for charity auctions and raffles.

Donation Psychology: “Even a Penny Will Help” | Social Psych Online

They approached 84 people—42 were just asked for a donation and the other 42 were also told that “even a penny will help.” For people who chose to make a donation, the average amount they gave was the same in each group, but still, the “even-a-penny” version of the request pulled in $30.34 in total donations whereas the basic request pulled in $18.55.[1]

Overseas charity

Of the $330 billion that American individuals, companies, and foundations give to charity, just 5 percent goes directly overseas.

$1 billion on top 10 charity races

In 2013, the top ten powerhouses affiliating with, or holding, such events raised more than $1 billion, led by the American Cancer Society’s Relay for Life at $380 million, followed by the Susan G. Komen for the Cure’s Race for the Cure at almost $107 million, according to Peer-to-Peer Professional Forum. But six of those top ten events saw income declines, continuing a trend despite the improving economy.

In long run, do charity races pay?

Rooney and his co-authors found that special events, including fun runs, generated an average of $3.20 per $1 dollar spent organizing them. Telephone solicitations, by contrast, raised almost $12 per $1 spent, the study found, while capital campaigns raised $20 for every $1 spent.