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Hundreds of influencers get a front-row seat to the political conventions - ABC News
Roughly 70 content creators were invited to participate in the Republican National Convention in Milwaukee, Wisconsin, last month, according to the RNC officials.
The DNC said around 200 social media influencers were credentialed for the convention, giving them exclusive access to invite-only parties and events as well as opportunities to meet and interview delegates.
They were also given access to an exclusive "creator's lounge" that was separate from traditional media spaces in the United Center arena. Influencers took turns recording content from a designated seating area on the arena floor close to the stage.
"There are influencers that are way more powerful than the TV networks, way more powerful than the New York Times or the Washington Post, and way more important if you're trying to reach actual voters," said ABC News Washington Bureau and Political Director Rick Klein in an interview with "Nightline."
"If you can get the youth vote to engage just a little bit more, the thinking is, well, that can just change the election," Klein said.