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Inside CNET’s AI-powered SEO money machine - The Verge

Red Ventures’ business model is straightforward and explicit: it publishes content designed to rank highly in Google search for “high-intent” queries and then monetizes that traffic with lucrative affiliate links. Specifically, Red Ventures has found a major niche in credit cards and other finance products. In addition to CNET, Red Ventures owns The Points Guy, Bankrate, and CreditCards.com, all of which monetize through credit card affiliate fees. The CNET AI stories at the center of the controversy are straightforward examples of this strategy: “Can You Buy a Gift Card With a Credit Card?” and “What Is Zelle and How Does It Work?” are obviously designed to rank highly in searches for those topics.

My Last Day at Moz. My First Day at SparkToro. | SparkToro

On a scale of 0-10, where 0 is “fired and escorted out of the building by security” and 10 is “left entirely of his own accord on wonderful terms,” my departure is around a 4.
Search over-optimisation on other sites gave Peretti an opportunity. "You can make a crap article that's perfectly SEO'd and generates a lot of traffic, but you can't call that a win if it gives people a bad experience. In the SEO era, getting readers was about smart tricks. We think differently -- what need does a story play in someone's life? When you're having a rough day at work and see '13 Simple Steps To Get You Through A Rough Day', that's servicing an emotional need: look at this hedgehog wearing a tiny hat -- you feel better, you share it with your friends."