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Micro-trends are dead. Long live the vibe | Vogue Business
“Now, fashion is about a vibe, which is not just an aesthetic, but a whole mood,” wrote journalist Jess Cartner-Morley in The Guardian. “The thrill of a vibe is that it leads with emotion, not with spending power. It feels like playing hooky from a world where we are kettled by capitalism,” she continued, emphasising the shift towards truly living your life rather than simply purchasing a lifestyle through trending products.
“In the fashion industry, the shift from trends to vibes is in part about the way the clock that fashion ticks on has changed,” continues Cartner-Morley, speaking to Vogue Business. “The new schedule doesn’t have set seasons, but is both endlessly changing and incremental, and that’s how vibes work. A vibe sparks, swells, grows, fades away. That could take a week, or it could take two years.”