Recent quotes:

Netflix co-CEO Greg Peters on the company’s new culture memo and ad ambitions - The Verge

It’s funny that you mention it because we have tribes already. We had tribes before this. Let’s break it down. Kernel engineers who work on our content delivery network versus mobile UI engineers, that’s a different tribe. They have different ways of thinking about the world. We’ve always been balancing different groups of people that think about things differently. That’s why we have these memos because, quite frankly, an evolution of the culture memo was going from the original deck that you talked about, which I would call highly anchored in Silicon Valley — there was a libertarian philosophy or ethos that you could read in there. And partly what we were trying to do over these multiple iterations was tease apart the actual outcomes, the excellence-enabling things that we wanted to identify, versus the behaviors and the articulations, and trying to make those more general.