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Hedge Funds Chase `Dumb Money' by Targeting Mini-Millionaires - Bloomberg
Whatever the risks and rewards, the shift is on display at prominent outfits like Andreas Halvorsen’s Viking Global Investors.
For most of its 25-year history, Viking has operated like a rarefied club. The Stamford, Connecticut-based firm attracted pension funds, endowments and foundations the old-fashioned way: with strong returns. Unlike lesser rivals, it has never offered fee discounts. Halvorsen, 63, rarely hit the conference circuit to try to sell anyone on Viking.
Nowadays, he’s pitching people with a few million dollars to invest. The staunchly private firm has been holding webinars to educate banks’ private-wealth clients. For the first time, Halvorsen is offering a piece of the action to clients of JPMorgan Chase & Co. and Goldman Sachs Group Inc.