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Ken Layne of Desert Oracle Podcast on The Desert, Living Legends, and Dressing Up As A Park Ranger
It was such a part of being out on the desert in the 1990’s, in particular, because often that was the only thing you could get on the radio. Long before MP3 players, iPhones, or satellite radios. Your options were cassettes or CDs on the seat next to you, and you reached for them in the dark hoping it’s the right one. And then there was what was on the radio, and what was on FM was few and far between in the desert. So you had to do AM, and on AM you had country stations, ideally like a truck driver’s country station with Buck Owens, Merle Haggard, and Patsy Cline. Or you had Art Bell, who was blasting out of Salt Lake City, Phoenix, and Albuquerque. These things would kind of bounce off the atmosphere at night and the range would be extended terrifically.
So it was very much a part of the atmosphere of exploring the desert. Whatever you were doing—driving to a national park, camping—you’d have this voice describing all this weird stuff while you’re out on a two lane looking out at the skies… And the show was live. And occasionally, like during the Phoenix Lights, that was all live on Art Bell. That whole event. Because he was on the air, up in Pahrump, Nevada, and calls started coming in from Henderson, Nevada. Just south of Las Vegas. Calls from all these people seeing these monstrous things in the sky over the highways. And then slowly, over the course of several hours, the sightings spread from southern Nevada to the Grand Canyon region. Then he started getting a ton of reports from Prescott and Glendale and Phoenix. The Phoenix Lights covered way more than Phoenix—the last sightings were in the far south of Sonora, Mexico. So this whole thing is playing out while people are out on the road, scanning the skies.
NPR decides it won’t promote its podcasts or NPR One on air » Nieman Journalism Lab
In other words, NPR can’t promote NPR One — the lauded, loved app that is basically the future of NPR — to what is literally the group of people that would be most interested in it, NPR radio listeners. NPR is investing substantially in developing podcasts — but it isn’t allowed to tell radio listeners where to find them or how they can listen to them.
Pricing for Serial podcast ads
MailChimp, the email marketing company that sponsors “Serial,” says it pays between $25 to $40 CPM (the cost of reaching a thousand listeners). On average, pre-roll ads on YouTube cost an average $17 CPM, according to data firm SQAD.
Serial podcast takes off
But Podtrac, a podcast advertising company, says “Serial” has an audience of one million unique listens per episode (there have been six), with about 60% of listening coming from mobile devices. And “Serial” isn’t alone in what New York Magazine has dubbed the “great podcast renaissance.” According to Edison Research, 15% of Americans have listened to a podcast in the past month, up from 9% in 2008.
