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NPR decides it won’t promote its podcasts or NPR One on air » Nieman Journalism Lab

In other words, NPR can’t promote NPR One — the lauded, loved app that is basically the future of NPR — to what is literally the group of people that would be most interested in it, NPR radio listeners. NPR is investing substantially in developing podcasts — but it isn’t allowed to tell radio listeners where to find them or how they can listen to them.

#podcasting #npr - niemanlab.org

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