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The influencer lawsuit that could change the industry - The Verge
“I do think that there’s space and definitely enough money for everyone that’s in [the Amazon influencer] program,” she tells me as we sit on her cream sofa. After all, Sheil’s aesthetic is spare, bland, or, if you wanted to be ungenerous, you could call it basic. It’s a look and feel so commonplace on the internet that I can’t imagine anyone claiming ownership over it, especially in a legal context.
The next day, I fly to meet with Sydney Nicole Gifford, 24, the Amazon influencer that is suing Sheil, at her home outside of Minneapolis.
Gifford and her mother, Laura, greet me at the door. They are enthusiastic and inviting. Stepping inside, I am overwhelmed by a familiar palette: alarmingly neutral, not a single speck of color in sight. The house is still and silent, a vessel for content creation. In other words, it’s like I never left Sheil’s house — someone just shuffled the pieces around and plopped me onto a different set.
Trump Wins the First Influencer Election
But while both campaigns worked overtime to court influencers, their strategies were divergent. The Harris campaign prioritized shortform clips, investing in quick videos and viral remixes on TikTok and Instagram. The Trump campaign went deep and long, investing heavily in longform YouTube podcasts and building partnerships with livestreamers. Ultimately, the latter proved wildly more successful.
The Trump campaign traveled to meet with various content creators, while Harris sought to make influencers meet on her own turf. When she and Walz filmed an episode of creator Kareem Rahma’s hit series Subway Takes, for instance, which is meant to be shot on a New York City subway, the Harris campaign insisted on filming it on a bus in Pittsburgh. When Harris was invited on Joe Rogan’s podcast, the campaign responded by requesting that Rogan leave his studio in Austin, Texas and travel to them. They also wanted to cut the format to an hourlong interview, rather than his notoriously long discussions that usually last three to four hours. The interview did not happen. The Harris campaign did not respond to a request for comment.
Hundreds of influencers get a front-row seat to the political conventions - ABC News
Roughly 70 content creators were invited to participate in the Republican National Convention in Milwaukee, Wisconsin, last month, according to the RNC officials.
The DNC said around 200 social media influencers were credentialed for the convention, giving them exclusive access to invite-only parties and events as well as opportunities to meet and interview delegates.
They were also given access to an exclusive "creator's lounge" that was separate from traditional media spaces in the United Center arena. Influencers took turns recording content from a designated seating area on the arena floor close to the stage.
"There are influencers that are way more powerful than the TV networks, way more powerful than the New York Times or the Washington Post, and way more important if you're trying to reach actual voters," said ABC News Washington Bureau and Political Director Rick Klein in an interview with "Nightline."
"If you can get the youth vote to engage just a little bit more, the thinking is, well, that can just change the election," Klein said.
