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Emergent strategy requires that the company continually generate a broad range of hypotheses, testing them in small-scale experiments, and feeding the more successful experiments while pruning the failed ones. In order to innovate in a sustainable way, a company should have ongoing bets of all sizes, at all points in the power-law curve--a thousand small, a hundred medium, and one or two large--at any given point in time.

#managing #start-ups #emergent - fastcompany.com

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