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So why has Silicon Valley had so much trouble grasping these dynamics? Probably because the Valley is far too focused inwardly on its own peers and not enough on the real customer base – the hundreds of millions of people who live outside of the Bay Area (and New York City). Quick, tell me 10 startups that have sought out senior citizens as a key product market area and part of their core user groups. There are very, very few and rarely do they get covered in media, perpetuating the cycle of ignorance (both meanings intended).

#start-ups #contrarian #boomers - forbes.com

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