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The influencer lawsuit that could change the industry - The Verge

“I do think that there’s space and definitely enough money for everyone that’s in [the Amazon influencer] program,” she tells me as we sit on her cream sofa. After all, Sheil’s aesthetic is spare, bland, or, if you wanted to be ungenerous, you could call it basic. It’s a look and feel so commonplace on the internet that I can’t imagine anyone claiming ownership over it, especially in a legal context. The next day, I fly to meet with Sydney Nicole Gifford, 24, the Amazon influencer that is suing Sheil, at her home outside of Minneapolis. Gifford and her mother, Laura, greet me at the door. They are enthusiastic and inviting. Stepping inside, I am overwhelmed by a familiar palette: alarmingly neutral, not a single speck of color in sight. The house is still and silent, a vessel for content creation. In other words, it’s like I never left Sheil’s house — someone just shuffled the pieces around and plopped me onto a different set.

#USAUSA #social-media #amazon #lawyers #influencers #style-substance #affiliate - theverge.com

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