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David Shambaugh | China's Campaign to Enhance Its Soft Power

China’s Confucius Institutes—centers charged with teaching Chinese language and culture abroad—form another key part of the effort to build up China’s educational soft power. With 475 centers operating in 120 countries, the Confucius Institutes have established footholds worldwide. (By contrast, Germany’s long-established Goethe-Institut has 160 centers in 94 countries, and the British Council maintains some 70 centers in 49 countries.)
#soft-power - foreignaffairs.com