henry copeland: Want a marketing job in Hollywood? Suck-up, expostulate, hedge, bloviate & self-contradict. pllqt.it/vCiiID
A Hollywood marketing hack gushes about the Jobs scriptIt's brilliant. It's perfect. […]Let's take the obvious off the table here - there are marketing liabilities to this script. It's long, it's claustrophobic, it's talky[…]Doesn't matter. We release this over Christmas, let the award buzz and word of mouth buoy it to where it needs to go. While there are a bunch of reasons to try to revise it […]it would topple the elegant house-of-cards-ness of it […]t's a mediation on Jobs himself. It's one of his early computers - closed end to end. […]I kept begging for someone to walk outside, for some daylight[…]But Sorkin is so brilliant with the structure. […]Just when Jobs lets up, the script finally breathes for the first time. It's really spectacular. […]but I'm a sucker for layered, thoughtful filmmaking. Sure it's got a marketing issues but I think it also has the panacea for those - I believe it will be brilliant. I do think the one thing that can hinder that is if it's too long. […] That's the other thing - this can't be without a star playing Jobs and can't be done by just anyone. Obviously. The script is a prefect 10 but in the wrong hands it grosses mid 30's.[…]while tricky - people deserve this kind of movie and in some weird way we have a responsibility to take these kinds of risks. Not to make it seem like we're saving lives - but I actually think that. This is the kind of film that makes me thankful for movies and they're few and far between these days.[…]It's exciting.