henry copeland: Innovation correlates with (real) virality. pllqt.it/tVdjRk via @NAChristakis

Infectious disease, behavioural flexibility and the evolution of culture in primates | Proceedings of the Royal Society of London B: Biological Sciences

Across 127 primate species, we found a positive association between pathogen richness and rates of innovation, extractive foraging and social learning.
- rspb.royalsocietypublishing.org