henry copeland:
Will programmatic kill ad agencies, trace @claychristensen's innovation arc? pllqt.it/NWzxzS >@joannaoconnell
Do I want to dump “agencies” completely, or do I just want a different kind of “agency” support? Is the goal to excise layers between my dollars and the end media? Or am I looking to make my programmatic media more effective and/or more strategic relative to what my current agency is doing? Is my frustration with my agencies limited to programmatic media?
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