henry copeland: .@MichaelWolffNYC: ads everywhere, but not a drop to drink: pllqt.it/L2I6jL
the digital world has created a situation in which there is virtually unlimited supply. Therefore, any money you can make on advertising goes down. Even if BuzzFeed or anybody else does better and their traffic goes up, their per-view revenue goes down. It’s a total catastrophe. You don’t sound very optimistic. I’m not really optimistic. The point of optimism is that up until a year ago everybody was desperate about mobile ad rates. They have started to come up — and in some cases, they’ve dramatically come up. There’s no traditional publisher who has not been burned in mobile and tablet. But the ad rates are coming up.
- digiday.com