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henry copeland: How does a new author compete with this? pllqt.it/EfrZS4

James Patterson's Most Expensive, Exploding Book

For just under $300,000, one super (rich) fan of James Patterson will have the opportunity to purchase the author’s next book and watch it explode a day after opening it. The self-destructing book is part of a plan to promote Mr. Patterson’s next title, “Private Vegas,” due out Jan. 26 from Little, Brown and Company. The price tag of $294,038 includes a first-class flight to an undisclosed location, two nights’ stay in a luxury hotel, 14-karat gold binoculars, a five-course dinner with Mr. Patterson and a copy of “Private Vegas” that will self-destruct 24 hours after the purchaser begins reading it. While the details of how the book will explode are being kept secret, the process will involve a bomb squad and a location that could come straight out of a Patterson story.
- artsbeat.blogs.nytimes.com
publishing marketing LOL
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