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According to Politico’s Byers, Wonkblog gets more than four million page views a month. Traditionally, the Post’s site has been free: its main source of revenue is advertising. To be on the safe side, let’s say that it gets five million page views a month, and its over-all revenue per thousand pages viewed is twenty dollars—a number that is broadly in line with those of other successful Web sites. (Here I am combining the C.P.M.—the cost per thousand views for individual ads—and making an adjustment for unsold inventory.) That translates into revenues of a hundred thousand dollars per month, or $1.2 million a year.
- www.newyorker.com