henry copeland:

The Thrill of Losing Money by Investing in a Manhattan Restaurant | The New Yorker

Restaurant investing tempts because it allows one to be part of a project that is taken seriously in places like the Times. You can’t own one-forty-second of the next Zadie Smith novel. Restaurant investing is also tempting because of its relatively low entry price, compared with, say, backing a movie. And it seduces because of a category error: I thought I knew something about the business of hospitality, just because guests at a dinner party once said nice things about my panzanella.
- www.newyorker.com