henry copeland:
Authors have to buy attention, or at least barter for it, says @janefriedman pllqt.it/2ilKzm
The Strategic Use of Book Giveaways
The giveaway is one of the more powerful tools in the new author’s arsenal because it’s a way to get attention when you may not have anything else going for you. There is no demand curve for you yet. And especially if you have no publisher backing you, then it’s important to provide social proof to potential readers, or have some way of indicating merit before they’ll invest time or money. (Thus the race for reviews, social media presences, etc—anything that indicates your work deserves attention.)- janefriedman.com