How to Turn Your Mistakes into an Advantage | Yale InsightsOne group was then told that when Best Scoops’ supplier announced a shift to lower-quality beans on its website, Best Scoops preventively found a new supplier. A second group was told that Best Scoops mistakenly used the lower-quality beans until realizing the error and correcting it. Those in the second group, in which Best Scoops erred, reported Best Scoops as more likely to achieve its goals. Other experiments of similar design demonstrated a greater willingness to purchase from companies that made and corrected mistakes compared to those that simply prevented mistakes. Underlying this behavior is a simple chain of assumptions. First, people believe that correcting an error requires greater change to the status quo than preventing one, and therefore greater effort. Second, people tend to associate greater effort with a greater commitment to goals, and so a higher likelihood of achieving them.