henry copeland: > @ababook re #SocialMedia advertising, be sure to read this: pllqt.it/jqcEAl #Wi10

Facebook ads can be counter productive

Some clever sleuthing by Derek Muller, proprietor of the science-focused YouTube channel Veritasium, determined that many Facebook ad clicks are worthless and, worse, that buying lots of Facebook love can significantly decreases the popularity of any content you subsequently post to Facebook.
- adbiblio.com