Fitbit numbersWhile the entire industry saw a bump during last year’s holiday season, companies such as Jawbone, Garmin, and Samsung saw their wearable sales decline quickly after Christmas. Fitbit’s never dropped to their pre-holiday levels, and began ramping up again this spring. In a regulatory filing submitted to the Securities and Exchange Commission last month, Fitbit says it sold 20.8 million devices between September 2009 and the end of this March, 10.9 million of which it sold in 2014. People are seeking out Fitbit products specifically When people buy Fitbit products online, the most common place they’re doing it is on the company’s own website. More than 43 percent of Fitbit sales take place on Fitbit.com, slightly edging out Amazon, which accounts for 40 percent of online sales of Fitbit devices. This likely means that many people know they want a Fitbit before they go to make a purchase, rather than searching on Amazon and choosing between brands. For Fitbit, it has the added advantage of allowing the company to avoid splitting revenue with a retail partner.