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henry copeland: What Haruki Murakami learned running a jazz bar: please some of the people all of the time. pllqt.it/aqVR2G

Murakami’s advice on business and writing: make (at least) a few customers very happy | pullquote

If one out of ten enjoyed the place and said he’d come again, that was enough. If one out of ten was a repeat customer, then the business would survive. To put it the other way, it didn’t matter if nine out of ten didn’t like my bar. This realization lifted a weight off my shoulders. Still, I had to make sure that the one person who did like the place really liked it. In order to make sure he did, I had to make my philosophy and stance clear-cut, and patiently maintain that stance no matter what.
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