henry copeland: Memberships help political sites like @politicalwire and @tpm thrive, writes @simonowens pllqt.it/UVbrm9
Why political news sites are adopting paid membership modelsTPM launched its membership model in 2012, but Marshall didn’t get serious about growing it until 2014 or 2015. By 2016, membership had grown to 11,000 subscribers. Just a year later it was up to 21,500 subscribers, with a goal of reaching 30,000 by the end of the year. Visiting the site today, it’s fairly common to across headlines with a dark red “P” symbol next to them, signifying that they’re part of TPM Prime.