henry copeland:
Try writing undistracted by the huge web, says @pomeranian99. Why email is my best 1st draft? pllqt.it/QKu7KR

Avoid writing for the echo chamber
This lust for virality deforms how we think in public. What do you get if you mentally focus-group every utterance before you post it? Stuff that’s panderingly dull (best not to offend anyone) or that leans into the kabuki hysteria of a sick burn (offend everyone!). Posts designed specifically to hack the attentional marketplace.- www.wired.com