henry copeland:
- techcrunch.com
The Psychology Of Notifications | TechCrunch
Good triggers prompt action while vague or irrelevant messages annoy users. It’s important that a trigger cue a specific, simple behavior. For instance, notifications from WhatsApp make it easy for users to check the latest update on a thread and respond accordingly. Their notifications are simple and focused and instruct the user what to do next.- techcrunch.com