henry copeland:
New elastic ad viability standards = yet another way publisher overheads are escalating. pllqt.it/JK8aCO
Publishers Feel The Pain Of Going Viewable
“Our contracts review team is getting hammered,” said Kevin Smith, director of ad systems and analytics for The Weather Company. “Everyone wants to view or track it a slightly different way, so it gets really, really complicated.”- adexchanger.com