henry copeland:
Fascinating to see how real races are extending their brands with virtual races, via @byJenAMiller pllqt.it/ICcb7k
The Races Are Virtual but the Running Is Real - The New York Times
The New York Road Runners’ virtual races are free, unless runners are using them as a way to get into a sellout race. In 2018, the organization opened 500 spots for runners to run a virtual marathon, which, if they completed it, would get them a race medal and guaranteed entry into the New York City Marathon this year (it cost $150, compared to $295 to run in the actual marathon; they also got a finisher medal but no finisher shirt). For guaranteed entry into the 2020 Brooklyn Half Marathon, runners can sign up for and complete each of six virtual races, at $20 per race. They also get access to a virtual trainer as part of their fee.- www.nytimes.com