henry copeland: Pizza and innovation: stretching the meaning of both at #SXSW: pllqt.it/B3rJNd
One of the festivals sponsors, Subway, used SXSW Interactive to promote the Flatizza, Subway’s new flatbread pizza. Visitors to the convention center were treated to a brain wave detection video game put together by the advertising firm 360i. “[SXSW] is the spirit of innovation, it seemed like a really nice match," says Lane Harris, a senior technical director at 360i. "The target’s perfect, these are the people that enjoy Subway products.”
- reason.com