Find Innovation Where You Least Expect ItTo see if generating generic descriptions bolsters creative thinking, our research team presented two groups of students with eight insight problems that required overcoming the functional fixedness bias in order to solve. We told the members of one group simply to try their best. We taught the other group the generic parts technique and then asked them to use it on the problems. The people in the first group were able to solve, on average, 49% of the problems (just shy of four of them). Those who systematically engaged in creating generic descriptions of their resources were able to solve, on average, 83% (or 6.64) of them.