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Recent quotes:
What Separates Good Writing From Bad Writing?
Good communicators make themselves look smart. Great communicators make their audiences feel smart.
This Is Your Brain on Content Marketing — Sorry for Marketing
In content marketing, the notion that we should write for the engines, create for the metrics, and skip everything else in between? This idea that there's no art in this? That we can turn this into a cheap, purchasable formula and ignore the craft? I feel sorry for anyone who thinks that way. They're missing the best part. Truly, they are.
William Gibson: how I wrote Neuromancer | Books | The Guardian
But in low expectations lay a sort of freedom, and in fear (fear simply of never completing the thing, most of all) a brutish but workable self-goad.
The Logic Behind One Thought, One Paragraph | SEJ
If you read for pleasure, grab a novel. If you read for action, One Thought, One Paragraph divides the message into bites that are more easily tasted, more digestible, and more immediately actionable. ~ Peter Killeen, Professor of Psychology at ASU
The Ultimate Guide to Content Marketing (Just Kidding, It's Me in SpongeBob Underwear) — Sorry for Marketing
To be clear, data is the source of lots of good in our industry. But, as it's so often used incorrectly, it mostly becomes a tool to make a selfish case for something. Often, those things are shortcuts or personal agendas that aren't good for the customer or audience. As this English major has been learning for years, numbers can be twisted in an even more dangerous way than words since they seem more "concrete."
Is Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The Grade
74 percent of survey participants said they noticed the quality of spelling and grammar on company websites, with 59 percent claiming they would not use a company whose site included poor grammar.
The report also noted the importance of correct grammar in terms of search marketing, referencing a quote from Bing webmaster Duane Forrester. “If you struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of content exist to serve the searcher?” asked Forrester.
The One Thing All Creative People Do - @annhandley
Imagination gives you the freedom to consider alternative views. Creativity is about applying imagination to existing systems—to challenge what we take for granted. It’s the process of figuring out if your imagined and original ideas have value.
The Art of Concision: How to Effectively Make Your Point in Fewer Words - Moz
That's the real tragedy of overly wordy writing: No matter how brilliant you are, unless you are the most engaging writer ever, no one is reading what you're writing.
Five writing tips I wish I had been taught in school
Much of what we are taught in regards to writing in English are not rules of the language, in the strictest sense, merely stylistic preferences that certain groups of people, in the past, have favoured over others. These formalities are something that others and I feel get in the way of people writing.
