Recent quotes:

How One Small Change Got Our Video 13,000,000 More Views On Facebook – UnMarketing

Getting people who already love your content to react to it isn’t the challenge. They know you, they’ve self-identified as fans of your brand already and are willing to consume and distribute your content based on the fact they’ve Liked your Facebook page. However, when the content hits the second circle, that’s when most content dies of context irrelevance.