Recent quotes:

Study shows how thought leadership delivers real ROI, if it’s done right | VentureBeat

The 2019 Edelman-LinkedIn Thought Leadership Impact study found that close to 70 percent of decision-makers decide if an organization can actually deliver based on their thought leadership, and 75 percent said it leads directly to signing on the dotted line.
#content-marketing #thought-leadership - venturebeat.com

C-suite Reveals Surprising Insights Into Thought Leadership They Find Most Useful: Forbes Insights/Deloitte Study

In an age where ideas are increasingly conveyed through infographics, snackable soundbites and limited characters, Forbes Insights and Deloitte have produced a report that stands counter to the general perception that brevity and digital content are most effective in the field of communications in the 21st century. The study shows that many C-level executives buck these trends, with more than one-third of them preferring traditional longer data-based formats, in print.
#content-marketing #digital-marketing #thought-leadership - forbes.com