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Facebook Algorithms Means Quality Content Wins | BuzzSumo
Social networks such as Facebook are places for engagement and discussion, and are likely to be less useful in future as a source of traffic referrals. Google has established itself as the dominant source for traffic referrals and paying attention to Search Engine Optimisation (SEO) has never been more important.
Twitter Ramps Up Fight Against Abuse and Malicious Bots - Bloomberg
For the first time, Twitter is going to require confirmation of an email address or phone number to sign up for an account. The company, which promotes itself as a place for public conversation over news and events, has long been criticized for making it too easy for malicious actors to create multiple spam accounts. Twitter said it would work with experts to make sure the changes don’t harm users in high-risk environments where anonymity is important.
How Twitter Made The Tech World's Most Unlikely Comeback
It’s still somewhat taboo to say it, but it’s no longer possible to deny it: Twitter is making an unexpected, somewhat miraculous comeback. It is the first major consumer social company to lose users and start growing again in a meaningful way.
Twitter is changing how conversations happen based on user behavior and conduct - Marketing Land
Twitter shared early test results around its new way of modifying conversations, claiming that the changes have led to an 8 percent drop in abuse reports on conversations and a 4 percent drop in abuse reports in search.
The People Leaving Facebook Say It's Not Just Politics | Digital - AdAge
In the last quarter of 2017, time spent on Facebook every day declined by 5 percent, or 50 million hours, a drop the company attributed to its intentional efforts to prioritize more meaningful content. But it also saw the number of North Americans on the platform fall for the first time, to 184 million from 185 million in the third quarter.
Facebook may finally have to compromise its user experience in order to keep growing - Recode
Facebook is stuck between a rock and a hard place. As much as Facebook wants to create a better experience than the mobile web it disdains, the pressure to make these new inventory opportunities big enough and fast enough forces it down a road of increasing UX compromises by publishers who long since fought the war between short-term revenue and long-term user engagement, and too often chose the quarter over the future.
Reducing Links to Low-Quality Web Page Experiences | Facebook Newsroom
Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers.
Study: Social Media Content Credibility Comes from Sharers, Not Creators
What they found, API Executive Director Tom Rosenstiel said, was that the sharer of the content weighed more heavily in the minds of viewers than its original source. If a Facebook friend is thought of as completely credible, the news they share, even if from a questionable original source, is more likely to be considered trustworthy.
Facebook on course to be the WeChat of the West, says Gartner | TechCrunch
It’s a move away from using native applications to something else,” says Gartner research director Jessica Ekholm, discussing the survey in an interview with TechCrunch. “Consumers are getting less interested in using applications
Read Mark Zuckerberg’s full 6,000-word letter on Facebook’s global ambitions - Recode
This is a time when many of us around the world are reflecting on how we can have the most positive impact. I am reminded of my favorite saying about technology: "We always overestimate what we can do in two years, and we underestimate what we can do in ten years." We may not have the power to create the world we want immediately, but we can all start working on the long term today. In times like these, the most important thing we at Facebook can do is develop the social infrastructure to give people the power to build a global community that works for all of us.
Content Marketing and Social Media Benchmarks for Brands
Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
What teens are like in 2016
On average, the teens we spoke with received smartphones from their parents when they were 11 years old. At their youngest, they received phones when they were 8
The Official @Thinkpiecebot FAQ | barrl
I’m a millennial, and I’m incredibly frustrated by articles written by people outside of our demographic attempting to explain us and doing so badly. […]@Thinkpiecebot is a way to call out the predictability of these articles, as well as a lot of other kinds of ridiculous output, and the humor of it is a way to cope with the fact that people keep writing them and keep defining my generation by the trumped-up bullshit in them.
A mile wide, an inch deep — Medium
So is Instagram larger than Twitter? No — it’s different than Twitter. One is largely private, the other largely public. One focuses on photos, the other on ideas. They’re both very large, and they’re both growing
Mutually Assured Content - The Awl
This is the question for platform publishers. What does a journalistic church-state negotiation look like when the advertising side is not a valuable partner against whom editorial keeps some leverage (in the form of its control over audience) but an entity that is both vastly larger and owns both audience and the means of producing revenue?
The Bot Bubble: Click Farms Have Inflated Social Media Currency | The New Republic
Researchers estimate that the market for fake Twitter followers was worth between $40 million and $360 million in 2013, and that the market for Facebook spam was worth $87 million to $390 million. Italian Internet security researcher Andrea Stroppa has suggested that the market for fake Facebook likes could exceed even that.
Why Lenovo CEO Yuanqing Yang wants you to follow him on Twitter - Triangle Business Journal
“Really, when the number one way people consume information is social media, to not have an understanding of how that works by using it personally is almost unforgivable at this point,” he says. “How can you make a decision about your company if you don’t understand it?”
An Emerging Science of Clickbait | MIT Technology Review
But there is a curious difference between the emotions that drive commenting behavior compared to voting behavior. Guerini and Staiano say that posts generate more comments when they are associated with emotions of high arousal, such as happiness and anger, and with emotions where people feel less in control, such as fear and sadness.
By contrast, posts generate more social votes when associated with emotions people feel more in control of, such as inspiration.
