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Recent quotes:
All the good words are taken | Seth's Blog
The hard part is showing up in the right way, in the right places, for enough time that people decide to seek you or your word out in the first place. The hard part is in doing the deliberate, slow work of earning permission, building a tiny circle, the smallest viable audience. Over time, the tribe embraces you, the word (your word) becomes the shortcut to get more of what you offer.
Subject Matter Experts Increase Your Blog's Authority - RonellSmith.com
“[It’s] incredibly important that you have something, somebody where people can attach to them in a material way,” says Eric Enge, founder of digital marketing firm Stone Temple Consulting. “And at the end of the day, …you have to have an expert or go home. You’re just not going to be able to succeed in a big way going forward if you don’t have some sort of established expertise for your business.”
The Battle for Website Visits is Increasingly Being Fought on Smartphones - Marketing Charts
Adobe’s data indicates that smartphone visits are cannibalizing visits from other devices. Indeed, smartphones are the only source of website visit growth in the US, with visits almost doubling (+89%) during the 3-year period of analysis. Desktop visits, by contrast, have declined by 17% within that same time period, and tablet visits by a more significant 30%.
Official Google Webmaster Central Blog: Using page speed in mobile search ranking
Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.
8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation - Moz
"Not caring about off-site SEO is like having that great house in the gated community, but none of your friends want to visit because they’ve heard from others that it smells like vomit on the inside, and no one they talk to can either confirm or deny it."
A deep look at Google's biggest-ever search quality crisis
A big challenge for search engineers in the past was dealing with overt spam trying to attain high rankings. Now they have to grapple with “post-truth” content where pages that sound factual or informative to an algorithm can be anything but.
What traditional marketers need to know about SEO | The Drum
So, it’s time to fix the promotion mix by recognising and adding search engine optimisation to that collection of tactics because appearing in search engine results is another promotional method that can extend the reach of one’s marketing efforts.
Forget SEO - Copyblogger
You run into problems when you chase search traffic as if it’s an end instead of a means. The intentional nature of search traffic makes it a potential gold mine, but only if you do something with it.
The February 7, 2017 Google Algorithm Update – Analysis and Findings From A Significant Core Ranking Update
The amazing thing about the Quality Rater Guidelines is that there’s a serious connection to what I’m seeing in the field while analyzing sites getting hit by core ranking updates.
Study - Outgoing Links Used As Ranking Signal
The main thing to take away from this test is that although we don’t know and have not proved how powerful outgoing links are in the grand scheme of things, we have proved they do have a positive impact if used correctly.
More importantly, we disproved the old myth of Pagerank retention which in my opinion has done nothing but harm to the internet as a whole as webmasters try to keep the ‘link juice’ in house slowly eroding the building blocks of the web
How Local Content is Helping SMBs Keep Big Brands at Bay - Moz
Every brand wants to be No. 1 in the SERPs, or so they think.
What they really want, however, is to be the No. 1 most-chosen brand.
Can We Predict the Google Weather? - Moz
I view the Google weather as a bit like the unemployment rate. It's interesting to know whether that rate is, say, 5% or 7%, but ultimately what matters to you is whether or not you have a job.
Why Google Makes It Easy To Find Pirated Porn
“Porn studios vs. pirates is a situation that isn’t that different from product manufacturers vs resellers,” Meyers said. In both instances, one group of people are ripping off the product information from the other group of people, and while “Google is very good at seeing all of these copies—they’re still not very good at sorting out the source of the information.”
Learn to write AMP pages quickly – Accelerated Mobile Pages Project
Having built the site in AMP, we learned what it really feels like to be AMP page creators. As early AMP page creators, we were part of helping the project evolve. It’s easy to get started creating AMP pages, but you still might discover things you need are still in development
How Google's Search Chief Has Been Living The "Mobile First" Life For Over A Year
I think the biggest realization that I am having is that the compute model of web on one side and apps on the other side, neither is kind of perfect. That’s the biggest realization I’ve had. Because the web still hasn’t been fully designed for mobile.
43 Reasons SEOs Can't Fear Change: 2016 Digital Marketing Predictions
Eric Enge – SEO scientist and co-author of “The Art of SEO” sees machine learning, personal assistants and wearables in the future, but whether going up and down, you’ll have to read to find out.
New Google Freshness-Based Ranking Patent
Rankings for pages in search results might be boosted or demoted based upon a decision by Google as to how “fresh seeking” the query is and how “fresh” the resource that might be pointed to is.
Content Marketing SEO
High-quality content will likely be the most important SEO factor from here on out.
Mobilegeddon 6 Months Later: 5 Tips for Smart Astronauts
For those who thought that they could just sit back and relax in their non-mobile-friendly sites, there is, however, some bad news -after 6 months, the effects of Mobilegeddon are indeed starting to be felt.
FAQ: All About The New Google RankBrain Algorithm
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
Announcing the 2015 Local Search Ranking Factors Results - Moz
Overall, we've seen a continuation of the gradual trend towards Google rewarding quality on all fronts—from citations to links to reviews. And as more companies have implemented the table stakes of site architecture, keyword- and location-relevant title tags, and claiming their Google My Business pages, quality and authority become the differentiators in competitive markets.
Content Marketing SEO
“I would put money on it,” said Mark Traphagen, senior director of online marketing at Stone Temple Consulting. “There are subtle details about it that will constantly change. But I don’t see any going back from this concept that quality, rich, diverse content is going to win the day. Because the ultimate goal is that a search engine wants happy users.”
The Future of Mobile Is Search, Not Just "SEO" - @Builtvisible
This post is about the glaring possibility that Google organic search on a mobile device as we know it will one day cease to exist, and in it’s place, something that looks much like Google Now will appear in the browser.
The Change from "SEO" to "Marketing"
Over the past several years, SEOs have moved from talking almost exclusively about keywords and links to discussing page-load time, website content, mobile-responsive design, public relations, conversion-rate optimization, and more. As Google’s algorithm starts to think more and more like a human being, all of these things are directly and indirectly affecting search-engine rankings because they are involved in building brands among human beings that deserve to rank highly.
User Behaviour Data as a Ranking Signal - Moz
Question: How does a search engine interpret user experience?
Answer: They collect and process user behaviour data.
Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access.
Reducing Visitor Anxieties Can Increase Conversion Rate Of Product Pages By 108% | The Invesp Blog
Conversion rate of product pages can be increased by providing easier access to important product information. This can be pricing, description, product options, or making the Add To Cart button very visible. By providing easy access to these elements, conversion rate can be increased and visitor anxiety can be reduced. This process also addresses all the needs of impulsive shoppers who want to be done quickly with their shopping.
