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Recent quotes:
The Difference Between ROI and Marketing Accountability | ClickZ
Measuring the ROI of lead generation isn’t the same thing as full accountability. If marketing is a profitable activity, it still doesn’t mean that what it is communicating to the universe of buyers is building the business. I’ve seen lots of marketers sacrifice early and middle stage buyers because they had to show an immediate ROI on each campaign they ran. Who is accountable for all the potential business they lose by saying the wrong the thing to the right people at the wrong time?
Why Content Should Be Your Product, Not a Marketing Tactic
“Content marketing is just solving the same problems that your product solves through media you create and promote.”
