Recent quotes:

Audience or authenticity? Why building an audience strains your soul | Schaefer Marketing Solutions: We Help Businesses {grow}

We want to be heard. And if you’re humble enough and patient enough, the audience will tell you how to reach them.
#content-marketing #audience #personal-branding - businessesgrow.com

The Personal Brand Paradox — Unmistakable Creative — Medium

The paradox of the personal brand is that it has to be about something much bigger than yourself. It’s not that personal after all.
#personal-branding - unmistakableceo.com

Stop Asking Me About Your Personal Brand, and Start Doing Some Work. — Medium

It stuns me that people keep asking about how to start a personal brand; how to be a “YouTube personality” without having a clear understanding of what comes before that, which is actually knowing something about something. It’s this notion that is so prevalent right now, which is that you can just come out of nowhere and build your brand through various tactics. To position yourself as an expert is difficult
#personal-branding - medium.com

Dynamic Semantic Clusters: Where user experience begins | Content Strategy Forum

How we decide to trust an answer has changed as well. Whether content comes from the official company site is of far less consequence than the personal reputation of the person who authored it. That reputation is based on the same mechanisms that drive trust in Uber and Airbnb: likes, endorsements, user reviews, and five-star ratings.
#personal-branding #authority #trust - csforum.eu

Why Lenovo CEO Yuanqing Yang wants you to follow him on Twitter - Triangle Business Journal

“Really, when the number one way people consume information is social media, to not have an understanding of how that works by using it personally is almost unforgivable at this point,” he says. “How can you make a decision about your company if you don’t understand it?”
#social-media #personal-branding - bizjournals.com