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Marketing to the middle of funnel is where the magic really happens - CUBED Attribution

Whilst every market’s funnel will be slightly different, the elements on which brands compete with one another will frequently be around three core themes – Price, Quality & Trust. Targeting users higher up the funnel may have a high blended CPA in the short-term, but over time as it increases the number of people reaching the bottom of your sales funnel, it can also contribute to increasing your conversion rate there too.
#digital-marketing #marketing #customer-journey #marketing-funnel - cubed.ai