Recent quotes:

MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA – BBH

All of this theory has essentially boiled down to an argument for ‘doing bloody good work’ so far. And obviously that’s not enough: if you don’t put decent money behind it, it can’t work.
#marketing #advertising #marketing-data #big-data - bbh-labs.com

New Research Answers: Is Content Marketing Sustainable? - Schaefer Marketing Solutions: We Help Businesses {grow}

Thus despite living in a world of Content Shock there are always new and emerging topics of interest. A key challenge for content marketers is to identify and create content for these new areas of interest and to build an audience and authority before it becomes saturated with content. If you only start creating content after the topic has become popular or after content saturation, it will be increasingly hard to gain attention and engagement. In fact, it might not work at all.
#content-marketing #marketing-data - businessesgrow.com

New Research Answers: Is Content Marketing Sustainable? - Schaefer Marketing Solutions: We Help Businesses {grow}

We see that the volume of content being published eventually exceeds the interest in the topic and this competition for attention leads to a decline in average shares. Interest in a topic also does not keep rising forever, it typically reaches a peak at which point we see total shares start to fall. Even when interest begins to wane at this saturation point, it is common to see that the number of articles continues to increase. It appears marketers climb on the content bandwagon past the point of effectiveness.
#content-marketing #social-media-marketing #marketing-data - businessesgrow.com

New Research Answers: Is Content Marketing Sustainable? - Schaefer Marketing Solutions: We Help Businesses {grow}

In essence, as the volume of content published increases there is a fall in average engagement in terms of social sharing.
#content-marketing #social-media-marketing #marketing-data - businessesgrow.com