Support Pullquote, upgrade to Pro!
(Or just tweet your Pullquote for free!)
With Pullquote Pro, you'll get to:
- share on Facebook
- schedule tweets
- tweet from multiple accounts
- edit quotes
- customize colors
- change fonts
- save and index quotes
- private quotes
Choose a plan: $5/month $50/year (includes free access to any new features)
Recent quotes:
MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA – BBH
All of this theory has essentially boiled down to an argument for ‘doing bloody good work’ so far. And obviously that’s not enough: if you don’t put decent money behind it, it can’t work.
Micro-Moments Are Multiplying—Are You Ready for the Future of Marketing?
We're heading toward an age of assistance where, for marketers, friction will mean failure, and mass messages will increasingly mean "move on."
A former Amazon employee has a warning for brands
"Wholesale with Amazon ends up creating a downward spiral of brand equity," Kwon says during a recent call with Racked. "Most brands don't think about it this way, but when you are directly wholesale, you forfeit any and all pricing control, and it becomes problematic because of the way Amazon matches prices — not just across the site, but from across the web.
Marketing to the middle of funnel is where the magic really happens - CUBED Attribution
Whilst every market’s funnel will be slightly different, the elements on which brands compete with one another will frequently be around three core themes – Price, Quality & Trust. Targeting users higher up the funnel may have a high blended CPA in the short-term, but over time as it increases the number of people reaching the bottom of your sales funnel, it can also contribute to increasing your conversion rate there too.
The Difference Between ROI and Marketing Accountability | ClickZ
Measuring the ROI of lead generation isn’t the same thing as full accountability. If marketing is a profitable activity, it still doesn’t mean that what it is communicating to the universe of buyers is building the business. I’ve seen lots of marketers sacrifice early and middle stage buyers because they had to show an immediate ROI on each campaign they ran. Who is accountable for all the potential business they lose by saying the wrong the thing to the right people at the wrong time?
What I learnt from three years of non-marketing — Medium
In an attention economy attention is given to those who invest time and effort, creating value by putting in valuable energy themselves and delivering something that is of use to those they engage with. When the “one to many” shortcut of broadcasting a sales message to the masses no longer works, what remains is guided by some basic, human principles:
How to Find Your Brand's Disruptive Opportunity - Moz
Disruptors enter the market at the bottom, where people or industries are being underserved, which is a result of the major players in a vertical choosing to go upstream and over-serve the market, often through added features and benefits people cannot use and don't need.
Why Content Should Be Your Product, Not a Marketing Tactic
“Content marketing is just solving the same problems that your product solves through media you create and promote.”
The Change from "SEO" to "Marketing"
Over the past several years, SEOs have moved from talking almost exclusively about keywords and links to discussing page-load time, website content, mobile-responsive design, public relations, conversion-rate optimization, and more. As Google’s algorithm starts to think more and more like a human being, all of these things are directly and indirectly affecting search-engine rankings because they are involved in building brands among human beings that deserve to rank highly.
Seth's Blog: Embellishments
As soon as we can afford it, as soon as we care, we pay extra for beauty.
The Rise Of Reluctant Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy
The brand leaders of the future are not constrained by marketing, and increasingly take on a marketing-centric title with reluctance. Instead, these well-rounded leaders are imagining more open, less promotional, and more useful brand experiences that cross over from marketing into business operations and ultimately reinvent how customers experience products and services on every level.
An Emerging Science of Clickbait | MIT Technology Review
But there is a curious difference between the emotions that drive commenting behavior compared to voting behavior. Guerini and Staiano say that posts generate more comments when they are associated with emotions of high arousal, such as happiness and anger, and with emotions where people feel less in control, such as fear and sadness.
By contrast, posts generate more social votes when associated with emotions people feel more in control of, such as inspiration.
How “Keeping it Real” Became the Next Thing In Marketing - Plus Your Business
Trusting strangers with your fate, however, requires something more than just having a great product to sell or a needed service to offer. People, primarily, do business with people. Whether you are a brand or a small business or a single individual who has created a brand value around their name, the challenge is the same for everyone: how do you make real contact in the first instance? The kind of contact that leads to a mutual sense of understanding and trust developing?
The answer is also the same for all: through making contact at a very human level.
