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It’s time to stop blaming content for your content marketing problems
No forward-thinking content marketer believes that content should automatically result in engagement, regardless of its quality and relevance and the strategy behind it. We know that content is often the most effective means of building engagement – but only when it’s done properly.
What I learnt from three years of non-marketing — Medium
In an attention economy attention is given to those who invest time and effort, creating value by putting in valuable energy themselves and delivering something that is of use to those they engage with. When the “one to many” shortcut of broadcasting a sales message to the masses no longer works, what remains is guided by some basic, human principles:
Blame The Meta Keyword Tag | Webmaster Blog
Because the reality today is that no business is successful due to a single element. Product alone rarely makes it happen. Marketing alone doesn’t work. Slick PR won’t save a sick product. Search rankings won’t solve fundamental product problems. Social media has the power to make, or break, you. Essentially, the winning program today requires dedicated investment across all areas.
