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New Google Core Search Algo Update: What We Know
In March, Google stated specifically that there was nothing wrong with pages that were not ranking as well, they were simply rewarding pages that were under performing previously. So there is no quick fix of things that site owners could change about their pages that lost rankings.Micro-Moments Are Multiplying—Are You Ready for the Future of Marketing?
We're heading toward an age of assistance where, for marketers, friction will mean failure, and mass messages will increasingly mean "move on."A deep look at Google's biggest-ever search quality crisis
A big challenge for search engineers in the past was dealing with overt spam trying to attain high rankings. Now they have to grapple with “post-truth” content where pages that sound factual or informative to an algorithm can be anything but.Can We Predict the Google Weather? - Moz
I view the Google weather as a bit like the unemployment rate. It's interesting to know whether that rate is, say, 5% or 7%, but ultimately what matters to you is whether or not you have a job.Why Google Makes It Easy To Find Pirated Porn
“Porn studios vs. pirates is a situation that isn’t that different from product manufacturers vs resellers,” Meyers said. In both instances, one group of people are ripping off the product information from the other group of people, and while “Google is very good at seeing all of these copies—they’re still not very good at sorting out the source of the information.”Learn to write AMP pages quickly – Accelerated Mobile Pages Project
Having built the site in AMP, we learned what it really feels like to be AMP page creators. As early AMP page creators, we were part of helping the project evolve. It’s easy to get started creating AMP pages, but you still might discover things you need are still in developmentHow Google's Search Chief Has Been Living The "Mobile First" Life For Over A Year
I think the biggest realization that I am having is that the compute model of web on one side and apps on the other side, neither is kind of perfect. That’s the biggest realization I’ve had. Because the web still hasn’t been fully designed for mobile.Inside Deep Dreams: How Google Made Its Computers Go Crazy — Backchannel — Medium
We all know that artificial neural nets are computational and have no “minds.” Yet one could not help but intuit that the results were some kind of window into the neural net’s subconscious.Google explains top traits of its best teams - Business Insider
The main finding: A team's dynamics are more important than the talents of the individuals who make it up.New Google Freshness-Based Ranking Patent
Rankings for pages in search results might be boosted or demoted based upon a decision by Google as to how “fresh seeking” the query is and how “fresh” the resource that might be pointed to is.Mobilegeddon 6 Months Later: 5 Tips for Smart Astronauts
For those who thought that they could just sit back and relax in their non-mobile-friendly sites, there is, however, some bad news -after 6 months, the effects of Mobilegeddon are indeed starting to be felt.FAQ: All About The New Google RankBrain Algorithm
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.Announcing the 2015 Local Search Ranking Factors Results - Moz
Overall, we've seen a continuation of the gradual trend towards Google rewarding quality on all fronts—from citations to links to reviews. And as more companies have implemented the table stakes of site architecture, keyword- and location-relevant title tags, and claiming their Google My Business pages, quality and authority become the differentiators in competitive markets.Content Marketing SEO
“I would put money on it,” said Mark Traphagen, senior director of online marketing at Stone Temple Consulting. “There are subtle details about it that will constantly change. But I don’t see any going back from this concept that quality, rich, diverse content is going to win the day. Because the ultimate goal is that a search engine wants happy users.”Structured Data & The SERPs: What Google's Patents Tell Us About Ranking In Universal Search
Google’s shift towards these “blended” search results that include Knowledge Graph-based information has had a marked effect on the search engine optimization (SEO) community. Not only do we need to start incorporating structured data into our SEO strategies, but we need to have an understanding of what factors determine which content gets displayed in different areas of the search engine results pages.Chasing the next billion with Sundar Pichai | Sundar’s Google: an exclusive look at the future of Google’s most important products
So when Pichai talks about the next billion people about to come online with smartphones, I get the impression that, for him, Google’s monetization strategy really is secondary to Pichai's stated goal: giving people everywhere the power of Google's machine learning whenever and wherever they need it. He's clearly proud of the fact that Google's products work the same whether you're a billionaire or a rural farmer in a far-flung place. And Pichai's vision is to ensure that dedication becomes a part of everything Google makes.Google? Evil? — BuzzMachine
My bottom line: If Google secretly disadvantages quality — not spammy — competitors, that would be wrong. If Google presented others’ *complete* content without permission and ejected sites that resisted such wholesale copying from search, that would be wrong. But in the Journal report, I don’t see sufficient evidence of either act to definitively declare guilt. More to the point in the discussion of antitrust at the FTC and in Europe, I don’t see cause to break up the company.
I think Google’s algorithm is trying to favor brands — not large brands over small brands but brands over sites that you wouldn’t care if you never found them. Brands have value, usually offer something that you can’t get elsewhere. So I think small businesses can continue to do well with SEO.
The research showed us that far from distracting us from more serious things, these viral pictures, videos, and memes reconnect us to an essential part of ourselves.
The fact is that inbound links to a web site remains a very strong ranking signal, and it will remain that way for some time to come. The search engines won’t move away from using links as a ranking signal until the have a better signal source, and they don’t have that yet. In fact, Google’s Matt Cutts recently confirmed that they have tested a version of Google that does not use links as a ranking factor, and they abandoned it.