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Recent quotes:
The 6 Essential Stages of Influence You Must Master
Influence is also a powerful tool for moving people from passivity to partnership.
All the good words are taken | Seth's Blog
The hard part is showing up in the right way, in the right places, for enough time that people decide to seek you or your word out in the first place. The hard part is in doing the deliberate, slow work of earning permission, building a tiny circle, the smallest viable audience. Over time, the tribe embraces you, the word (your word) becomes the shortcut to get more of what you offer.
Does Content Marketing Actually Work? The Data Says Yes.
When comparing overall growth rates between companies deploying a content strategy with those who aren’t, the content companies are seeing roughly 30% higher growth rates than folks not using content marketing.
The Battle for Website Visits is Increasingly Being Fought on Smartphones - Marketing Charts
Adobe’s data indicates that smartphone visits are cannibalizing visits from other devices. Indeed, smartphones are the only source of website visit growth in the US, with visits almost doubling (+89%) during the 3-year period of analysis. Desktop visits, by contrast, have declined by 17% within that same time period, and tablet visits by a more significant 30%.
Search Marketers Shift Gears as Consumer Habits Change - eMarketer
eMarketer estimates that 71.5% of the US population will execute search queries online at least once per month in 2017, which translates to 85.0% of internet users. Searching on smartphones has also become the norm among consumers in recent years: Almost three in five will do so regularly in 2017, up from less than half as recently as 2015.
Micro-Moments Are Multiplying—Are You Ready for the Future of Marketing?
We're heading toward an age of assistance where, for marketers, friction will mean failure, and mass messages will increasingly mean "move on."
It's too easy to be snarky about digital marketing, but marketers must do better | Econsultancy
marketers must do better. Zhiganov argues that to do this, to engage customers that have an attention deficit, marketers must either entertain or be useful.
Putting content marketing on time out for a moment - Schaefer Marketing Solutions: We Help Businesses {grow}
Blogging is not the same as marketing
Marketing is the strategic act of creating demand and acquiring customers. Today, content is certainly a key component in this activity for many companies, so “content marketing” is a legitimate and vital point for exploration.
Marketing to the middle of funnel is where the magic really happens - CUBED Attribution
Whilst every market’s funnel will be slightly different, the elements on which brands compete with one another will frequently be around three core themes – Price, Quality & Trust. Targeting users higher up the funnel may have a high blended CPA in the short-term, but over time as it increases the number of people reaching the bottom of your sales funnel, it can also contribute to increasing your conversion rate there too.
Reorienting to the customer journey: Three lessons from successful brands | Econsultancy
The drive to understand the customer wherever they are has evolved from a marketing priority to a top business concern. 89% of leading brands say that it is critical to their growth that they anticipate customer needs and provide assistive experiences along the consumer journey.
C-suite Reveals Surprising Insights Into Thought Leadership They Find Most Useful: Forbes Insights/Deloitte Study
In an age where ideas are increasingly conveyed through infographics, snackable soundbites and limited characters, Forbes Insights and Deloitte have produced a report that stands counter to the general perception that brevity and digital content are most effective in the field of communications in the 21st century. The study shows that many C-level executives buck these trends, with more than one-third of them preferring traditional longer data-based formats, in print.
Demand for digital marketers and content curators exceeds supply in 2017 | The Drum
Digital advertising (27%), followed by content creation and curation (23%) and content strategy (20%) are the skills most in demand
How a Good Communications Policy can Avert a Social Media Crisis (and Actually Get You Customers) | Social Media Today
A good communications policy doesn’t just relegate particular people to particular communication channels. In an age where any employee’s conduct, anywhere, can cause significant damage to a company’s reputation, having overall guidelines in place that allow employees to exercise human judgment - as opposed to rigid, robotic implementation - can go a long way towards taking context into account.
How One Small Change Got Our Video 13,000,000 More Views On Facebook – UnMarketing
Getting people who already love your content to react to it isn’t the challenge. They know you, they’ve self-identified as fans of your brand already and are willing to consume and distribute your content based on the fact they’ve Liked your Facebook page. However, when the content hits the second circle, that’s when most content dies of context irrelevance.
What I learnt from three years of non-marketing — Medium
In an attention economy attention is given to those who invest time and effort, creating value by putting in valuable energy themselves and delivering something that is of use to those they engage with. When the “one to many” shortcut of broadcasting a sales message to the masses no longer works, what remains is guided by some basic, human principles:
Content Marketing and Social Media Benchmarks for Brands
Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
Why Content Should Be Your Product, Not a Marketing Tactic
“Content marketing is just solving the same problems that your product solves through media you create and promote.”
43 Reasons SEOs Can't Fear Change: 2016 Digital Marketing Predictions
Eric Enge – SEO scientist and co-author of “The Art of SEO” sees machine learning, personal assistants and wearables in the future, but whether going up and down, you’ll have to read to find out.
Excellent Analytics Tip #27: Chase Smart Calculated Metrics! - Occam's Razor by Avinash Kaushik
Every visit is not an opportunity to jump into bed with the visitor. Don't be that person. Say hello first. Introduce yourself. Buy them dinner. Get to know them. See if you are a fit. Help people make decisions they want to make
The Change from "SEO" to "Marketing"
Over the past several years, SEOs have moved from talking almost exclusively about keywords and links to discussing page-load time, website content, mobile-responsive design, public relations, conversion-rate optimization, and more. As Google’s algorithm starts to think more and more like a human being, all of these things are directly and indirectly affecting search-engine rankings because they are involved in building brands among human beings that deserve to rank highly.
How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences - Whiteboard Friday - Moz
Therefore, when we do SEO, we have to think about it as, "How do I earn a loyal audience and then use their amplification to help me perform in search?" Rather than, "How do I do SEO for my website to earn visitors that I can convert into a loyal audience?" That's a new a challenge, a new paradigm for us.
Your Content Is Kidding No One | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Mirum
Content and social media are a different kind of marketing. Content and social media are not a different kind of advertising. If all your brand wants to do is pimp coupons and pushy sales, there's a market for that, but content provides a different brand narrative that has to be approached with an entirely new perspective, and set of marketing beliefs.
Blame The Meta Keyword Tag | Webmaster Blog
Because the reality today is that no business is successful due to a single element. Product alone rarely makes it happen. Marketing alone doesn’t work. Slick PR won’t save a sick product. Search rankings won’t solve fundamental product problems. Social media has the power to make, or break, you. Essentially, the winning program today requires dedicated investment across all areas.
