Recent quotes:

Marketing to the middle of funnel is where the magic really happens - CUBED Attribution

Whilst every market’s funnel will be slightly different, the elements on which brands compete with one another will frequently be around three core themes – Price, Quality & Trust. Targeting users higher up the funnel may have a high blended CPA in the short-term, but over time as it increases the number of people reaching the bottom of your sales funnel, it can also contribute to increasing your conversion rate there too.
#digital-marketing #marketing #customer-journey #marketing-funnel - cubed.ai

Reorienting to the customer journey: Three lessons from successful brands | Econsultancy

The drive to understand the customer wherever they are has evolved from a marketing priority to a top business concern. 89% of leading brands say that it is critical to their growth that they anticipate customer needs and provide assistive experiences along the consumer journey.
#digital-marketing #customer-journey #micromoments #enterprise-marketing - econsultancy.com