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Recent quotes:
Study shows how thought leadership delivers real ROI, if it’s done right | VentureBeat
The 2019 Edelman-LinkedIn Thought Leadership Impact study found that close to 70 percent of decision-makers decide if an organization can actually deliver based on their thought leadership, and 75 percent said it leads directly to signing on the dotted line.
The 6 Essential Stages of Influence You Must Master
Influence is also a powerful tool for moving people from passivity to partnership.
Audience or authenticity? Why building an audience strains your soul | Schaefer Marketing Solutions: We Help Businesses {grow}
We want to be heard. And if you’re humble enough and patient enough, the audience will tell you how to reach them.
All the good words are taken | Seth's Blog
The hard part is showing up in the right way, in the right places, for enough time that people decide to seek you or your word out in the first place. The hard part is in doing the deliberate, slow work of earning permission, building a tiny circle, the smallest viable audience. Over time, the tribe embraces you, the word (your word) becomes the shortcut to get more of what you offer.
Does Content Marketing Actually Work? The Data Says Yes.
When comparing overall growth rates between companies deploying a content strategy with those who aren’t, the content companies are seeing roughly 30% higher growth rates than folks not using content marketing.
Subject Matter Experts Increase Your Blog's Authority - RonellSmith.com
“[It’s] incredibly important that you have something, somebody where people can attach to them in a material way,” says Eric Enge, founder of digital marketing firm Stone Temple Consulting. “And at the end of the day, …you have to have an expert or go home. You’re just not going to be able to succeed in a big way going forward if you don’t have some sort of established expertise for your business.”
What Separates Good Writing From Bad Writing?
Good communicators make themselves look smart. Great communicators make their audiences feel smart.
New Research Answers: Is Content Marketing Sustainable? - Schaefer Marketing Solutions: We Help Businesses {grow}
Thus despite living in a world of Content Shock there are always new and emerging topics of interest. A key challenge for content marketers is to identify and create content for these new areas of interest and to build an audience and authority before it becomes saturated with content.
If you only start creating content after the topic has become popular or after content saturation, it will be increasingly hard to gain attention and engagement. In fact, it might not work at all.
New Research Answers: Is Content Marketing Sustainable? - Schaefer Marketing Solutions: We Help Businesses {grow}
We see that the volume of content being published eventually exceeds the interest in the topic and this competition for attention leads to a decline in average shares. Interest in a topic also does not keep rising forever, it typically reaches a peak at which point we see total shares start to fall. Even when interest begins to wane at this saturation point, it is common to see that the number of articles continues to increase. It appears marketers climb on the content bandwagon past the point of effectiveness.
New Research Answers: Is Content Marketing Sustainable? - Schaefer Marketing Solutions: We Help Businesses {grow}
In essence, as the volume of content published increases there is a fall in average engagement in terms of social sharing.
Putting content marketing on time out for a moment - Schaefer Marketing Solutions: We Help Businesses {grow}
Blogging is not the same as marketing
Marketing is the strategic act of creating demand and acquiring customers. Today, content is certainly a key component in this activity for many companies, so “content marketing” is a legitimate and vital point for exploration.
C-suite Reveals Surprising Insights Into Thought Leadership They Find Most Useful: Forbes Insights/Deloitte Study
In an age where ideas are increasingly conveyed through infographics, snackable soundbites and limited characters, Forbes Insights and Deloitte have produced a report that stands counter to the general perception that brevity and digital content are most effective in the field of communications in the 21st century. The study shows that many C-level executives buck these trends, with more than one-third of them preferring traditional longer data-based formats, in print.
The Content Marketing Journey, in 3 Stages
Contently didn’t really have a marketing team until the end of 2014. Content was our marketing. But that’s not sustainable
Enjoy The ‘Brand Adventure’ Right Along With Your Customer
You know what makes a great experience? It is not only the nice, safe, cute things, but things that made enough of an impression to make a lasting impact. And your goal in creating a brand adventure is to create a memorable, shareable experience.
The Difference Between Content and Content Marketing
With content marketing you are attracting an audience to a brand-owned destination versus interrupting or buying an audience on someone else’s platform.
Demand for digital marketers and content curators exceeds supply in 2017 | The Drum
Digital advertising (27%), followed by content creation and curation (23%) and content strategy (20%) are the skills most in demand
Content marketing is up 300%, but only 5% of it matters | VentureBeat | Marketing | by Stewart Rogers
The report looks at spend and performance data from hundreds of brands, and the findings show some interesting juxtapositions. The most popular tactics, it seems, are actually those that perform worst. And those tactics that do well are simply not being leveraged by a wide enough audience.
Forget SEO - Copyblogger
You run into problems when you chase search traffic as if it’s an end instead of a means. The intentional nature of search traffic makes it a potential gold mine, but only if you do something with it.
The Emergence of the Content Marketing Platform
A Content Marketing Platform is a software solution that helps marketers be more successful in driving awareness, leads and revenue from their content. This platform enables a data-driven, scalable, and multi-channel approach across four process areas: strategy, production, distribution (publication and promotion) and analytics.
Why the On-Demand Model Doesn't Work for Content
This on-demand delivery model can work awesomely well when it comes to buying groceries through Instacart or booking an Uber at the airport. But when it comes to content marketing, more often than not, the end product is utter crap when you follow this hands-off model, regardless of whether you’ve gone straight for the lowest bidder or not.
2017: The Year to Challenge Our Content Marketing Assumptions
Even in business, we need to pause from peddling whatever it is we’re peddling to look at things from different perspectives.
Your assumptions are “your windows on the world,” Alan Alda once said. “Scrub them off every once in awhile, or the light won’t come in.”
Get Back to Basics to Crush It in 2017 - Copyblogger
At the foundation of what we do as digital marketers is influencing human psychology, telling creative stories, and delivering value that leads to a unifying sense of connection. Add marketing technology to that, and then you’re hitting it out of the park.
It’s time to stop blaming content for your content marketing problems
No forward-thinking content marketer believes that content should automatically result in engagement, regardless of its quality and relevance and the strategy behind it. We know that content is often the most effective means of building engagement – but only when it’s done properly.
The Future is More Content: Jeff Bezos, Robots and High Volume Publishing
Mark Schaefer points out that in a world of content shock you will get less individual attention for your posts. This is simple math at one level, if content production outstrips growth in social sharing, we will see shares per article decrease on average. However, it does not mean content marketing is not a sustainable strategy. It is ultimately about return on investment. If you can lower content production and distribution costs and engage a small audience which converts you can still achieve a return on your investment
This Is Your Brain on Content Marketing — Sorry for Marketing
In content marketing, the notion that we should write for the engines, create for the metrics, and skip everything else in between? This idea that there's no art in this? That we can turn this into a cheap, purchasable formula and ignore the craft? I feel sorry for anyone who thinks that way. They're missing the best part. Truly, they are.
How to Find Your Brand's Disruptive Opportunity - Moz
Disruptors enter the market at the bottom, where people or industries are being underserved, which is a result of the major players in a vertical choosing to go upstream and over-serve the market, often through added features and benefits people cannot use and don't need.
