Recent quotes:
All the good words are taken | Seth's Blog
The hard part is showing up in the right way, in the right places, for enough time that people decide to seek you or your word out in the first place. The hard part is in doing the deliberate, slow work of earning permission, building a tiny circle, the smallest viable audience. Over time, the tribe embraces you, the word (your word) becomes the shortcut to get more of what you offer.A former Amazon employee has a warning for brands
"Wholesale with Amazon ends up creating a downward spiral of brand equity," Kwon says during a recent call with Racked. "Most brands don't think about it this way, but when you are directly wholesale, you forfeit any and all pricing control, and it becomes problematic because of the way Amazon matches prices — not just across the site, but from across the web.Enjoy The ‘Brand Adventure’ Right Along With Your Customer
You know what makes a great experience? It is not only the nice, safe, cute things, but things that made enough of an impression to make a lasting impact. And your goal in creating a brand adventure is to create a memorable, shareable experience.How Local Content is Helping SMBs Keep Big Brands at Bay - Moz
Every brand wants to be No. 1 in the SERPs, or so they think. What they really want, however, is to be the No. 1 most-chosen brand.Defining Your Company's Core Values
“One thing people taught us is that values are implicitly already present,” Leo said. “They’re not something you pick, they’re soThe Rise Of Reluctant Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy
The brand leaders of the future are not constrained by marketing, and increasingly take on a marketing-centric title with reluctance. Instead, these well-rounded leaders are imagining more open, less promotional, and more useful brand experiences that cross over from marketing into business operations and ultimately reinvent how customers experience products and services on every level.4 Ways to Build Trust and Humanize Your Brand - Moz
When a brand is able to make a sincere connection with a consumer, something incredibly powerful happens. Beyond mere fleeting impact, that moment of connection provides a foundation for long-term advocacy, loyalty, and a sustainable bottom line.
once a connection is made by someone typing in a brand name or other search query and then clicking on a site it creates a connection in Google's eyes. The search engine can then store that info and use it in the context of unlinked mentions around the web in order to help weight rankings of particular sites.
I think Google’s algorithm is trying to favor brands — not large brands over small brands but brands over sites that you wouldn’t care if you never found them. Brands have value, usually offer something that you can’t get elsewhere. So I think small businesses can continue to do well with SEO.
the biggest brands of tomorrow will be built online. This will be partly because the tools we have available to build brands online are going to get better and better, and partly because money is going to flow to digital from TV.
When customer content is on your site you gain social shares. You reach the magic land of “friends of friends” – people who don’t know you EXCEPT through the community member who just made an introduction. Reaching “friends of friends” via community is the new advertising.
The research showed us that far from distracting us from more serious things, these viral pictures, videos, and memes reconnect us to an essential part of ourselves.