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MOST MARKETING IS BAD BECAUSE IT IGNORES THE MOST BASIC DATA – BBH
All of this theory has essentially boiled down to an argument for ‘doing bloody good work’ so far. And obviously that’s not enough: if you don’t put decent money behind it, it can’t work.
The Truth About The Trump Data Team That People Are Freaking Out About - BuzzFeed News
But interviews with 13 former employees, campaign staffers, and executives at other Republican consulting firms who have seen Cambridge Analytica’s work suggest that its psychological approach was not actually used by the Trump campaign and, furthermore, the company has never provided evidence that it even works.
You are your phone | ROUGH TYPE
Even obscure variables such as how frequently a user recharges the phone’s battery, how many incoming text messages they receive, how many miles they travel in a given day or how they enter contacts into their phone — the decision to add last name correlates with creditworthiness — can bear on a decision to extend credit.
